LED Lighting Industry E-commerce Era
In recent years, the LED lighting industry has developed rapidly with the country's strong support of a chance of development. With the vigorous development of e-commerce, but also opens the door to Internet shopping for the LED lighting industry.
Now with LED lighting industry becoming more prosperous, more companies have started to look on top of the current e-commerce. The rapid growth of online shopping for the LED lighting industry sales channels provide a new possibility. Therefore, exploring the road of LED lighting industry, e-commerce is very important.
The past two years, many traditional LED lighting business has already begun activities such as electronic commerce, have settled their products like Taobao, Jingdong, Pat and other third-party B2C platform, enterprise is seeing double these platforms a year brought huge boost to online shopping. However, LED by B2C is not the road to go smoothly, on to convert the B2C to B2B, is the long-term and effective e-commerce development.
Current, LED electric commercial more of still in "sold goods" of stage, real meaning Shang of brand also no appeared, while, due to LED electric commercial era of coming, line Shang of products category has very complete, almost covers has any category of home needs, so, for emerging LED Enterprise for, through electric commercial set brand, has became has LED electric commercial development of must trend.
LED business after more than two years after the outbreak, order has now entered a stage of Red Sea battles, the price is already very competitive. Some e-commerce companies in order to quickly occupied the market, greater price competition, in fact, is not desirable, healthy development of serious disruption of the power LED on the one hand, on the other hand bring severe damage to their brand.
Normalized e-commerce promotions, price wars are no longer electrical contractor "last straw". Business development will gradually from the "price war" to "value". LED the sustainable development of enterprises in the e-commerce platform, brand, quality and service are the e-commerce operation is essential.